Keiino (/ˈkeɪnoʊ/ KAY-noh, Norwegian: ; often stylised as KEiiNO) is a Norwegian supergroup consisting of Sámi rapper Fred Buljo and singers Alexandra Rotan and Tom Hugo. The group was created in late 2018 in preparation for their participation in Melodi Grand Prix 2019, which they won and so were selected to represent Norway in the Eurovision Song Contest 2019, finishing in sixth place. The group was established in the late summer of 2018 when Tom Hugo and his husband, Alex Olsson, began writing "Spirit in the Sky", a song inspired by historical struggles for equality. They later joined Sámi rapper and joiker Fred-René Buljo and singer Alexandra Rotan. The group name Keiino was inspired by the name of Buljo's home town Kautokeino (Northern Sami: Guovdageaidnu). The last part -geaidnu translates to the 'way' or 'road', which Buljo said "represents the road that brought us together" in an interview with TV 2. In an interview with the Kven-minority-centered media Ruijan Kaiku, Fred Buljo discussed his Kven/Finnish ancestry, and that they had worked with a Finnish producer, and thus landed on the name keino, the Kven variant of North Sami geaidnu 'way'. Alexandra Rotan explained that they each had their own career before Keiino, but it was Keiino that showed them the way to success. More information...
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