KFBG (100.7 FM, "Frontera 100.7") is a commercial radio station licensed to San Diego, California, United States, and broadcasts a Regional Mexican format. KFBG is currently owned by Lotus Communications. The station first broadcast in 1959 as KFMB-FM, before changing its call sign to KFBG in 2020. Originally a jazz station from 1959 to 1960, KFMB-FM was founded by Transcontinent Television Corporation, owner of the KFMB AM and TV stations. Midwest Television bought the KFMB stations in 1964; KFMB-FM would remain under Midwest ownership until 2018. KFMB-FM had a variety of English-language music formats in its history, shifting to beautiful music from 1960 to 1975, top 40 from 1975 to 1994, adult hits from 1994 to 2015, rock from 2015 to 2018, and adult hits again from 2018 to 2024. In 1977, KFMB became the first FM station to be ranked number one in a major market Arbitron survey. More information...
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