Kind Consumer Limited was a UK-based company that developed Voke, a nicotine inhaler intended to address tobacco harm reduction. The company was founded in 2006 by Alex Hearn, a British inventor and entrepreneur based in London. The company collapsed into administration in 2020, after raising £140m in funding from investors. Kind Consumer's inhaler, Voke, was designed to provide the combination of a rapid delivery of nicotine and the unique respiratory tract sensory cues of inhaled nicotine which together are of primary importance in relieving craving for nicotine. The idea took 13 years to develop and was the brainchild of Alex Hearn, an asthmatic Oxford graduate whose parents smoked and who went through more than 800 prototypes before settling on a design. More information...
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