WLXC (103.1 FM) is an urban adult contemporary radio station licensed to Columbia, South Carolina, that serves the Columbia, South Carolina, market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 6 kW. The station goes by the name "Kiss 103.1". Its studios are located at the Tower building in Downtown Columbia, South Carolina and the transmitter is in Columbia northeast of downtown. The Federal Communications Commission (FCC) allocated 103.1 MHz to Columbia beginning in 1976. The construction permit for the 3 kW. station was awarded in June of that year to MIDCOM Corporation, a group made up of Rev. I. DeQuincey Newman, J.E. Dickson, Bob Parnell, & Bob Cook. Construction for the station was held up for several years by appeals filed by Nuance Corp, the owners of crosstown AM urban contemporary outlet WOIC and one of the dismissed applicants for the proposed FM. More information...
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