Knockouts and Knockouts Haircuts for Men are the trade names of a privately held American salon chain (international as of early 2011), Knockouts LLC, based in Irving, Texas. Knockouts are full-service grooming salons with a boxing (and mixed martial arts)/sex appeal theme targeting men seeking an alternative to the cut-rate chain salons. The Today Show (NBC TV), The Big Idea with Donny Deutsch (CNBC) and other media have compared Knockouts to Hooters restaurants for the sex appeal/entertainment angle used to engage customers, labeling Knockouts “the Hooters of Haircutting.” The salons have a gym/warehouse-like decor with faux boxing ring posts and ropes and a brick wall helping to define the space, as well as boxing photos and memorabilia on the walls. There are flat-screen televisions at each grooming station and in the waiting area. These are usually tuned to sports programs, but are individually controlled by the customer. More information...
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