KSLA (channel 12) is a television station in Shreveport, Louisiana, United States, affiliated with CBS. It is owned by Gray Television alongside low-power, Class A Telemundo affiliate KTSH-CD (channel 19). The two stations share studios on Fairfield Avenue and Dashiel Street (southeast of I-20) in central Shreveport; KSLA's transmitter is located near St. Johns Baptist Church Road (southeast of Mooringsport and Caddo Lake) in rural northern Caddo Parish. As the Shreveport–Texarkana market did not have a PBS member station at the time, KSLA was among several commercial television stations in markets without a PBS station that carried programs from the service on a per-program basis. KSLA carried Sesame Street each weekday morning from February 7, 1972 until May 27, 1977, assuming the show from KTAL, which had carried it from 1970 until 1972. By the time KSLA removed the show from the airwaves, Louisiana Public Broadcasting (LPB) was in preparation for signing on KLTS-TV (channel 24) as a satellite of the member network's Baton Rouge flagship, WLPB-TV, and other PBS member stations were carried on cable. KSLA was among the first fifty television stations in the country to air the hybrid local/national lifestyle newsmagazine concept PM Magazine (which was licensed by Westinghouse Broadcasting and was also titled Evening Magazine when broadcast on Group W's television stations), it ran on the station from 1979 to 1984. The local version of the program was hosted by program producer Chuck Smith and Becky Strickland; it became one of the consistently highest-rated versions of PM in the country, beating syndicated programs (such as M*A*S*H, The Newlywed Game and The People's Court), sometimes averaging audience shares higher than 30 percent throughout its five-year run on KSLA and had garnered a 25 rating/39 share by the end of the run of the program. Despite its local success, the KSLA edition of PM Magazine was canceled in early 1984 and was replaced by reruns of Three's Company (which was distributed by Viacom at the time), resulting in an almost immediate decline in audience share to one-tenth of that PM had when it ran in the 6:30 p.m. timeslot. More information...
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