Laima is the largest producer of confectionery in Latvia. Its named after Laima, the goddess of fate in Latvian mythology and headquartered in Riga. The company traces its origins to the 19th century when the Theodor Riegert company was one of the largest confectioners in the Baltic Provinces of the Russian Empire. Despite the loss of Russian markets, the company maintained its major market position domestically following Latvia's independence in 1918. The current company name was adopted in 1925 after a merger with two brothers Eliyahu and Leonid Fromenchenko (also spelled Fromchenko). In 1933, after the two Russian Jews sold the company, Eliyahu Fromchenko founded Elite in Israel at Ramat Gan. More information...
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