lastminute.com is an online travel and leisure retailer. The company was founded by Martha Lane Fox and Brent Hoberman in 1998 and was a part of the UK internet boom of the late 1990s, part of the dot-com bubble and trading on the London Stock Exchange under the symbol 'LMN'. In May 2015, LastMinute.com was acquired from Sabre by the Bravofly Rumbo Group which rebranded as Lastminute.com Group. In 2009, lastminute.com attracted much criticism on consumer sites and blogs regarding their association with highstreetmax.com, a brand owned by Adaptive Affinity, in turn owned by US corporation Vertrue. The company was accused of subjecting customers to negative option selling, whereby if they click or do not untick a certain box they find later that they were subject to unauthorised credit card withdrawals for membership schemes they had not signed up for, whose details they were not advised and whose supposed benefits they did not see. This attracted the attention of BBC Radio 4's consumer affairs programme You and Yours on 30 January 2008 and the consumer pages of the Daily Mirror in July 2008. More information...
According to PR-model, lastminute.com is ranked 138,920th in multilingual Wikipedia, in particular this website is ranked 84,062nd in English Wikipedia.
The website is placed before hydrocarbonprocessing.com and after gottman.com in the BestRef global ranking of the most important sources of Wikipedia.
