Yahoo! Music Radio (formerly known as LAUNCHcast) was an Internet radio service offered by Clear Channel Communications' iHeartRadio through Yahoo! Music. The service, formerly offered by LAUNCH Media, and originally developed by Todd Beaupré, Jason Snyder and Jeff Boulter, debuted on November 11, 1999, and was purchased by Yahoo! on June 28, 2001. Previously, LAUNCHcast combined with CBS Radio beginning in 2009, then iHeartRadio in 2012. The service closed in early 2014. LAUNCHcast allowed users to create personal radio stations or playlists of songs tailored to their musical tastes. To create a personal station, users rated music on a 4-star or 100-point (depending on one's preference) scale. The service used those ratings to create a personal station of songs based on a user's favorite genres, artists, albums, and songs. The generated playlist contained a combination of rated and recommended songs. The ratio of rated/recommended songs could be specified by each user, but by default it was 50/50. More information...
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