Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry. Truth Initiative is best known for its youth smoking prevention campaign. Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models. The organization changed its name from the American Legacy Foundation to Truth Initiative on September 8, 2015, to better align with its Truth campaign. As of 2016, the organization had more than $957 million in assets and a staff of 133 based primarily in its Washington, D.C., office. More information...
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