Lenta (Russian: Лентa) is a Russian super- and hypermarket chain. With 149 locations across the country, it is one of Russia's largest retail chains in addition to being the country's second largest hypermarket chain. Founded by Oleg Zherebtsov, Lenta opened its first cash and carry store in St. Petersburg, Russia, in October 1993. Lenta then registered its trademark in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since. Now Lenta operates 122 hypermarkets in 63 cities across Russia and 27 supermarkets in the Moscow region with a total of approximately 787807 m2. of selling space. The average Lenta hypermarket store has selling space of 6200 m2. The company operates five distribution centres for hypermarkets. The company's stores base themselves on price-led hypermarkets and supermarket scheme. Lenta employs around 35,100 people. More information...
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