The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic happy go lucky T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good." In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs along the East Coast of the United States. In 1994, following a not-so-successful road trip, they returned to Boston, unsure of the future of their business. It was their common practice to gather friends at their apartment following such trips to share stories and to ask their friends to comment on drawings and sayings posted on their living room walls. On this occasion, one drawing received considerable favorable attention from their friends — the head of a beret-wearing, smiling stick figure and the phrase "Life is good." The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by 2007. More information...
According to PR-model, lifeisgood.com is ranked 2,472,823rd in multilingual Wikipedia, in particular this website is ranked 249,378th in Japanese Wikipedia.
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