The Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema. The Limca Book of Records is published in English and is a promotional tool of Limca, a soft drink brand, owned by the Coca Cola Company, it is a localised equivalent of the Guinness World Records. The Limca Book of Records was first published in 1990, when the Limca soft drink brand was owned by Parle Bisleri. It was started originally by Ramesh Chauhan, who sold it to The Coca-Cola Company in 1993. The book continued to be published by Coca-Cola. The Limca Book of Records is now published with the patronage of Coca-Cola India which manufactures Limca. More information...
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