Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group. Founded in Croydon by Martin Long and Peter Wood with £20 million from the Royal Bank of Scotland, Direct Line sold its first motor insurance policy in 1985. It was the first insurance company in the United Kingdom to underwrite using computers and sell insurance directly by telephone, thus removing the need for a broker and reducing costs. More information...
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