L.L.Bean is an American privately-held retail company that was founded in 1912 by Leon Leonwood Bean. The company, headquartered in the place in which it was founded, in Freeport, Maine, specializes in clothing and outdoor recreation equipment. L.L.Bean was founded in 1912 by its namesake, hunter and fisherman Leon Leonwood Bean, in Freeport, Maine. The company began as a one-room operation selling a single product, the Maine Hunting Shoe, also known as duck boots and later as Bean Boots. Bean had developed a waterproof boot, which is a combination of lightweight leather uppers and rubber bottoms, that he sold to hunters. He obtained a list of nonresident Maine hunting license holders, prepared a descriptive mail order circular, set up a shop in his brother's basement in Freeport and started a nationwide mail-order business. By 1912, he was selling the Bean Boot through a four-page mail-order catalog, and the boot remains a staple of the company's outdoor image. Defects in the initial design led to 90 percent of the original production run being returned: Bean honored his money-back guarantee, corrected the design, and continued selling them. More information...
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