Loaded was a men's lifestyle magazine. It launched as a mass-market print publication in 1994, which ceased being issued in March 2015, but relaunched as a digital magazine on 11 November 2015. The content later changed, with semi-clothed women becoming absent. The magazine's title was stylised entirely in lower case letters. The original version of the publication was often been termed the epitome of a "lad mag". The magazine was based in London. Eat Soup magazine was a Loaded spin-off overseen by magazine publisher Alan Lewis (1945-2021) and editor David Lancaster at IPC and was intended as a more of a lifestyle magazine (like GQ) with articles about good food, good living, travel and luxury goods. However, even though the look and tone was in keeping with Loaded, the new bi-monthly magazine was not a success, with the publication being scrapped in 1997 after a year on sale. More information...
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