Loading was a short-lived Brazilian television network. Launched in December 2020, initially had programming focused on attractions about pop and geek cultures, series, movies, animations and esports. Its activities were discontinued in May 2021, no longer on air with unpublished productions. Headquartered in São Paulo, capital of the homonymous state, its concessions and structure belong to entrepreneurs José Roberto Garcia and Paulo Sérgio Garcia. The channel is the brainchild of a group of entrepreneurs led by José Roberto Garcia and Paulo Sérgio Garcia, owners of Kalunga, and José Roberto Maluf, owner of Spring Comunicação and current president of TV Cultura. The Loading project was first announced in October 2020 as a channel with content aimed at pop, geek and Asian cultures, among others. Its licenses and physical structure were inherited from MTV Brasil, whose broadcasts ended in 2013, being replaced by Ideal TV and subsequently acquired in a public auction after a long process of officializing the sale, completed in 2014. Its physical structure consists of a building located in the Sumaré neighborhood (São Paulo), which were the headquarters of the defunct TV Tupi in the 1970s. More information...
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