Lui (French: ; lit. 'Him') is a French adult-entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher, Jacques Lanzmann, a jack of all trades turned novelist, and Frank Ténot, a press agent, pataphysician and jazz critic. The objective was to bring some charm "à la française" to the market of men's magazines, following the success of Playboy in the United States, launched just a decade before. France, indeed, in the first half of 20th century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz French-flavoured magazines abroad, when, for example, US publishers used French-sounding titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or openly bought. In this sense Playboy changed the way 'soft pornography' (become more respectfully 'adult entertainment'), can be publicly circulated. More information...
According to PR-model, luimagazine.fr is ranked 281,237th in multilingual Wikipedia, in particular this website is ranked 27,119th in French Wikipedia.
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