The Malay Mail is a newspaper in Kuala Lumpur, Malaysia, first published on 1 December 1896 when Kuala Lumpur was the capital of the then new Federated Malay States, making it the first daily newspaper to appear in the FMS. As of May 2014, it is a free lunchtime paper with 100,000 copies circulated around the Klang Valley. Their main target audiences are Professionals, Managers, Executives and Businessmen (PMEBs). During World War II, the paper was replaced by the Malai Sinpo. The newspaper used to be an afternoon edition which focused on local happenings and was promoted as "The Paper That Cares". It was common to find local community news making the headlines. The paper also had featured a "Page 3 Girl" and was not taken too seriously as it had the image of a tabloid with the printing of many unsubstantiated news articles. The newspaper had a commanding presence in classified ads and in the 1990s it was common to find almost half the newspapers comprising classified ads. More information...
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