Marabou is a Swedish and Norwegian chocolate brand owned by Mondelez International. The brand was founded by the Norwegian chocolatier Johan Throne Holst (1868–1946), who already had launched the same chocolate recipe in Norway under the name Freia with great success – in the beginning of the 20th century Freia owned over 50% of the Norwegian market. During the First World War, the continental European markets were closed, so the company decided to expand to Sweden. In 1916, the brand Marabou was created in Sweden; as the name Freja was already taken in Sweden, the company decided to name their Swedish branch after the stork in the logo. However, the actual production didn't start until 1919 due to shortages in cocoa supply caused by World War I. More information...
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