Marin Software is an online advertising company headquartered in San Francisco. This software company focuses on viewing and promoting ads. Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006. Lien and Walcott are still with the company, with Lien as the Chief Executive Officer and Walcott as Executive Vice President, Product and Technology. Lien came up with the concept for Marin Software following a brief stint working for an online ad firm in 2005. He realized that search advertisers, especially larger ones, had no viable software for managing their online campaigns. Lien shared his idea with Chang and a former high school classmate, Wister Walcott. Chang had built J. Drew’s website and was a co-worker with Lien at Bluelight.com, Kmart’s eCommerce site, when it launched in 1999. Walcott, who came from software giant Siebel, required a bit more convincing. Alongside Lien, the duo drove up and down California’s Highway 101 in early 2006, interviewing search marketers in Silicon Valley about their experience managing online ads. After a half-dozen interviews, they convinced Walcott that new software was necessary. More information...
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