Mastertronic was originally a publisher and distributor of low-cost computer game software founded in 1983. Their first games were launched on April 2nd, 1984. At its peak the label was one of the largest software publishers in the UK, achieved by selling cassette-based software at £1.99. As well as supplying leading retailers such as Woolworth's and Toys "R" Us, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market. Their range of budget games were incredibly successful during the 1980s, with titles such as Kikstart, Action Biker, Finders Keepers, Chiller and Flash Gordon (released under the M.A.D. Label). More information...
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