MAVTV (originally known as Maverick Television) is an American cable and satellite television channel owned by the automotive lubricant company Lucas Oil, a ubiquitous presence in the motorsports world, which mainly airs programming focused around motorsports and programming for automotive enthusiasts. CJ Olivares serves as the network's interim president. MAVTV launched on October 1, 2004 based out of Atlanta with distribution limited to select cable companies, with the name a shortening of Maverick Television (the network's name at launch). The network was privately held and founded by four former executives from Showtime Networks—Steve Severn, Steve Smith, Doug Jost, Rob Stevens. It had no connections to the NBA's Dallas Mavericks or Mark Cuban, their owner, nor to Maverick Television, a British reality television production company owned by All3Media. More information...
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