Fairtrade Nederland formerly known as Max Havelaar Stichting is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand. The Fairtrade label, the world's first Fairtrade Certification Mark, was officially launched by Stichting Max Havelaar on 15 November 1988, under the efforts of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad. The label, used to distinguish Fairtrade products from conventional ones, aims to improve "the living and working conditions of small farmers and agricultural workers in disadvantaged regions". The first fairly traded coffee originated from the UCIRI cooperative in Mexico and was imported by Dutch company Van Weely, roasted by Neuteboom, before being sold directly to worldshops and, for the first time, to mainstream retailers across the Netherlands. More information...

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