Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as Maybelline (/ˈmeɪ.bɪˌliːn/ MAY-bi-leen), is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York City. It was founded in Chicago in 1914, and has been a subsidiary of French cosmetics company L'Oréal since 1996. Suhana Khan appointed as Brand Ambassador in 2023. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. More information...
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