Médiamétrie, established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of everyday language; today, however, that brand is named Médiamat. Médiamétrie came into being during the 1980s in response to the new needs of the audio-visual landscape in France which was undergoing rapid change at that time. In television, it was the launch of new channels: Canal+, La Cinq, TV6 and the privatisation of TF1. Furthermore, in radio, the first major private stations emerged with the privatisation of Europe 1 and the rise in popularity of NRJ. Médiamétrie was therefore created to provide scientific measurement of the audience of the main audio-visual (and later digital) media, and was recognised by all stakeholders and professionals (media, advertisers, and agencies). Since the 2000s, the company has expanded its activities to include the internet, digital hobbies and new media. Médiamétrie is also the company that provides the audiovisual watchdog agency ARCOM and the INA with accurate time slots for the programmes broadcast, as well as certification for the airing of advertisements. More information...
According to PR-model, mediametrie.fr is ranked 32,535th in multilingual Wikipedia, in particular this website is ranked 2,008th in French Wikipedia.
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