Metersbonwe Group (Chinese: 上海美特斯邦威服饰股份有限公司), marketed as Meters/bonwe is China's leading casualwear apparel company. Metersbonwe opened its first store in Wenzhou on April 22, 1995. By the beginning of 2007, the company operates around 1,800 stores across China and has over 5,000 employees. In 2006 the Group's retail sales exceeded RMB 4 billion, making Metersbonwe the largest casualwear retail brand in the country. The company targets 18- to 25-year-old male and female consumers. Their corporate slogan is "Be Different" (不走寻常路). More information...
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