Me to We (stylized as ME to WE) is a for-profit company selling lifestyle products, leadership training and travel experience. Me to We was founded in 2008 by brothers Craig and Marc Kielburger. ME to WE’s engagements with the Trudeau family came under scrutiny after Justin Trudeau’s government awarded WE Charity a contract to administer the proposed Canada Student Service Grant program. Following the founding of We Charity (formerly known as Free the Children) in 1995, Craig and Marc Kielburger launched a program called "Leaders Today", to offer leadership training to young people and volunteer trips to developing communities served by their charity. In 2008, the Kielburgers launched the for-profit company Me to We, which continued the trips program, and added the sale of socially conscious retail items. More information...
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