Michel et Augustin (pronounced ) is a French brand of food created in 2004 by Augustin Paluel-Marmont and Michel de Rovira, two ESCP-Europe alumni. Michel de Rovira attended HEC, Grenoble Ecole de Management and INSEAD Business School. Michel et Augustin is owned by the French food-product corporation Danone since 2016. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yogurt drinks (Vache à boire) and Lassi. In 2007, it started to commercialize yogurt ice-creams. By 2009, they had over 60 stock keeping units. More information...
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