Miss Charm is an international beauty pageant based in Vietnam with the mission of promoting culture, tourism and educational activities. The current Miss Charm is Luma Russo from Brazil, who was crowned on February 16, 2023, in Ho Chi Minh City, Vietnam. Miss Charm was founded in October 8, 2019 as Miss Charm International, then rebranded as Miss Charm. The contest is owned by Elite Vietnam, an entertainment company based in Ho Chi Minh City, Vietnam. However, due to the outbreak of COVID-19, the first Miss Charm Pageant was postponed several times in two years. On November 17, 2022, at Lotte Hotel Saigon, a press conference to re-launch the contest after the delay. On this occasion, the name of the contest was officially shortened to just "Miss Charm" and the prize for the winner of the first edition was revealed to be $100,000. More information...
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