Miss Italia is a beauty pageant awarding prizes every year to young, female contestants from Italy. Since the first edition of the contest, in 1939, many of the contestants have gone on to notable careers in television and film. The forerunner of Miss Italia was Miss Sorriso (Miss Smile) started in 1939 by Dino Villani and sponsored by a brand of toothpaste. Contestants were judged by their photographs rather than competing on a runway. After a break during World War II, the contest resumed in 1946 and adopted the present-day name of Miss Italia. It was held in Stresa, which had managed to maintain its hotel infrastructure despite the war. The venue then changed several times before it was established that Salsomaggiore Terme would be the permanent, annual host of the pageant. More information...

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