Mr. California is an American men's leisurewear clothing line based in Santa Cruz, California. Founded in 1962, the brand today specializes in a modern take on the classic styles that Mr. California first created back in the 1960s. Mr. California's current line features long- and short-sleeve woven shirts, knit shirts, jackets, pajamas, hats and T-shirts with illustrations inspired by Mid-Century Modernism. Mr. California introduced knit and woven shirts in the early sixties, marketing them as "leisurewear" for men on the go. The shirts had a number of unique features, including the square cut finish, dual front pockets and dual buttons on the sleeves. Each shirt also sported a heraldic crest on the front placket, which became a defining symbol of the brand itself. The crests ranged from a simple fleur-de-lys to decorative crowns to mythical animals all embroidered into each shirt. More information...
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