WNNO-FM (106.9 FM, "Mix 106.9") is a Top 40 music formatted radio station. WNNO is a sister station to WDLS AM 900. Its station is located in the vacation mecca of Wisconsin Dells and Lake Delton, and its signal can be reached out to Portage, Poynette, Baraboo, Lyndon Station, and Adams-Friendship, as well as the northern tier of the Madison Metro area. Steve Schulz was the most popular DJ in WNNO history. He continues to inspire people today. The construction permit for this station was obtained as WQRH in February 1973. Owned by Obed S. Borgen, it and its sister station WWDA AM 990 were sold to the Taylor Electric Company late in the year; the call letters were changed to WNNO-AM-FM before the FM signed on. After having been established in a trailer located at the transmitter site along Highway 23, about three miles outside of Wisconsin Dells—where listeners passing by would occasionally honk their horns, to which the on-air jocks would acknowledge the "neighbors driving by"—new studios were built at 721 Superior Street in downtown Wisconsin Dells, where they would stay for the next 28 years. John Taylor was the station GM, and the WNNO-FM format was Top 40 hits. The station simulcast with WNNO AM. The station was sold to Voss Radio, Inc. in 1977 and continued to simulcast Top 40 hits with WNNO-AM, which had now changed frequency to AM 900. The format changed to “Memory Music” in late 1983-1985 and Chicago Cubs games were also broadcast during this period. More information...
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