Modlife was a company owned by musician Tom DeLonge that used a customizable software platform to monetize the numerous aspects of a creative artist's work. Founded in 2007, Modlife created new revenue streams for content creators by rewarding fans with special products and experiences, including a high level of interactivity between artists and fans. In June 2014, the company was based in San Diego, California, United States. Following the introduction of file-sharing technology—including Napster at inception—DeLonge and his Blink-182 bandmates were considering a "plan B" in regard to generating income from their music. The band's 1999 album, Enema of the State, had sold one million copies within two months of its release, but DeLonge explained in 2014: "Napster was just hitting and the epicenter of our fan base was suburbia where everyone had the newest Apple computer." More information...
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