MOMO Srl is a design company headquartered in Milan, Italy that makes accessories and parts for automobiles, such as alloy wheels, tires, steering wheels, seats, gear sticks. The company also has a clothing line of products that include racing suits, gloves, and shoes. MOMO was founded by gentleman racer Gianpiero Moretti in 1964. 'MOMO' are the initials for Moretti-Monza. Monza is a town in the Province of Milan. That year, Moretti produced a racing steering wheel for his own race car. This was the first steering wheel produced by the brand. Compared to the other racing steering wheels available on the market at that time, Momo featured thicker grip, the other racers noticed the convenience of that steering wheel and wanted to obtain the same for their vehicles. So, steering wheels by this brand gained fame throughout the racing community and among the Formula One drivers. So, John Surtees, one of Formula One’s drivers, requested the same steering wheel for his single-seater Ferrari. That same year, he won a Formula One race - the first significant victory of the Momo brand. More information...
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