Adrian Hon (born August 1982) is an English writer and game designer specializing in alternate reality games and transmedia storytelling. He is the CEO and founder of Six to Start, creator of the fitness game Zombies, Run!, and a non-fiction and sci-fi author. Hon was lead producer and designer of the alternate reality game Perplex City at Mind Candy from 2004 to 2007. In 2001, at the age of 17, Hon delivered a TED talk on Mars exploration. He cofounded youth outreach program Generation Mars, served as the editor of the Mars Society's official online magazine and forum, and in 2002, spent two weeks at the Mars Society Desert Research Station. More information...
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