Melbourne Talk Radio (callsign 3MP) was a radio station in Melbourne that commenced broadcasting on 19 April 2010 until its closure on 2 March 2012. It replaced, and was later succeeded by, 3MP, which used the 1377 kHz frequency. The station's transmitter is located in the suburb of Rowville and broadcasts at 5 kW. In December 2009, existing operator Pacific Star Network and Macquarie Radio Network, the owner of top rating Sydney talkback radio station 2GB, agreed to create the joint-venture "Melbourne Radio Operations Pty Ltd", to supply radio programming in the Melbourne market. In April 2010, the two signed an interim agreement to launch conservative talkback station MTR 1377—replacing 3MP on AM radio—to compete against incumbent 3AW. More information...
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