MTV Russia or MTV Россия (Russian: МТВ Россия) was a Russian music and entertainment TV channel, which carried out its broadcasting from September 25, 1998 to May 31, 2013. On October 1, 2013, MTV Russia was relaunched as a satellite pay TV channel. In March 2022, Paramount Global announced that it intends to pause Russian operations. It did not comment on when the company plans return to the territory in the future. In 1998, Viacom International Media Networks Europe (VIMN Europe) signed a long-term agreement with Biz Enterprises to launch a 24-hour music channel in the Russian Federation. MTV became the first US television brand to localize in the Russian state. In 2007, VIMN Europe signed a new agreement with Prof Media to operate and broadcast the channel along with VH1 Russia . Under Prof Media's ownership the channel moved from music orientated programming to youth-orientated programming. This move proved to be very unsuccessful for its new owners as research conducted by VIMN showed Russian viewers prefer music programming over reality based programming. More information...
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