LYF (pronounced "life"), also known as Jio LYF, is an Indian brand of smartphones, laptops, consumer electronics developed by Jio and headquartered in Mumbai, Maharashtra, India. It manufactures 4G-enabled VoLTE smartphones which run on Android. It is a subsidiary of Jio, the telecommunication arm of Reliance Industries. According to Counterpoint Research, LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016. LYF was established in 2015 by the telecom operator, Jio. Marketed closely along with Jio's 4G services, smartphones under the brand were slated to launch in November 2015. In January 2016, it launched its first set of 4G-enabled smartphones named after the four elements: Earth, Flame (Fire), Water, and Wind. More information...
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