Napolact is the main Romanian brand which belongs to the Dutch company FrieslandCampina and it’s one of the biggest dairy producers in Romania. It owns three production facilities in Cluj (Baciu), Târgu Mureș and Țaga. In 1905, “Atelierul Vlad” (Vlad's workshop), was certified in Cluj-Napoca as a producer of dairy products, more specifically, butter and cottage cheese. They grew steadily until 1936 by which time they had expanded their portfolio to yoghurt and fermented and melted cheese. The small dairy factory was nationalized in 1948 when the government took over control of all private industries at the time. Since then it was known as “The Milk Industrialization Enterprise Cluj” until 1990 when they became known as simply “Napolact”. Shortly after, in 1994, Napolact received numerous prizes and distinctions from the Romanian government for its high-quality products. With high average production capacity, Napolact had become the leader of the Romanian dairy market by 1998. Their success came from the strong relationship they developed and maintained with their milk producers through considerable investments in their farms each year. Following a simple rule they strengthened the relationship: each farmer that had at least seven but no more than ten cows would receive a sum of money which they had to pay back without interest with the purpose of acquiring seven more cows. In 2004 the majority of their shares was bought by the Friesland company. More information...
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