New Idea is a long-running Australian weekly magazine aimed at women, now published by Are Media. The magazine was first published in 1902 by Fitchett Bros. The founder was Thomas Shaw Fitchett. It was subtitled A Women's Home Journal for Australia. In 1911 the magazine was renamed as Everylady’s journal, but in 1928 the title was changed to New Idea. Fitchett Brothers changed the name of their company to Southdown Press (later renamed Pacific Magazines). Following World War II the company was acquired by Keith Murdoch and then became part of the Murdoch media consortium. More information...
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