Noggin is an American entertainment brand launched on February 2, 1999, as a joint venture between MTV Networks (owners of Nickelodeon) and Sesame Workshop. It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. Since 2015, Noggin has been a streaming service. The brand previously included multiple programming blocks worldwide. In Noggin's first three years, it was mainly aimed at pre-teens and teenagers. One of Noggin's goals was to disprove the belief "that educational programming is not entertaining enough to attract pre-teens and young adults." The channel's schedule was divided into three blocks: one for pre-teens and teens, a morning block for preschoolers, and a nighttime block for reruns of "retro" programs. Noggin made several original shows in its early years: the live-action educational show A Walk in Your Shoes, the short-form puppetry series Oobi, the game show Sponk!, and the variety series Phred on Your Head Show. More information...
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