Norev is a French manufacturer of die-cast scale model cars. traditionally based in Villeurbanne, a suburb of Lyon. It has normally produced modern and vintage European vehicles, especially those of French origin – though Italian, German, British, and American vehicles were also produced. Norev's closest competition was Solido, but that company had more pan-European influence, while Norev was more national in orientation. According to the official website, Norev was founded by the Véron brothers, in the suburb of Villeurbanne, near Lyon, in 1946. Norev is the family name spelled backwards. In 1953, after the first plastics toy fair in Oyonnax, Joseph Véron started using the new plastic 'Rhodialite' for a series of toys. The company's first product was a small tin service garage with several plastic cars in about 1/87 scale. Other products at the company's start were toy watches, miniature sewing machines, a doll's feeding set and other plastic toys for infants. More information...
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