Nosler, Inc. is an American manufacturing company based in Bend, Oregon, known for producing ammunition and handloading components and specializing in high performance hollow point and soft point hunting bullets. The current companies also include subsidiaries Nosler Custom and Nosler Reloading. Nosler's contributions to shooting sports include both polymer-tipped bullet designs and new manufacturing techniques used in their production. John Amos Nosler was born on April 4, 1913, in Brawley, California. While hunting moose in British Columbia in 1946, while using his Winchester Model 70 chambered in .300 H&H Magnum, the bullets he was using failed to penetrate deeply enough to reach vital organs and kill the animal quickly. At the time, most jacketed bullets employed a single copper alloy envelope (the jacket) around a single lead alloy core. The jacket on most military bullets was closed in front and opened at the base. These full metal jacket bullets offered good penetration, but often failed to expand and passed completely through an animal leaving a comparatively small wound. Soft-point hunting bullets like Nosler was using had the jacket applied in the opposite direction to completely cover the base, but open at the nose. These bullets would expand to leave a large wound channel, but sometimes broke into small pieces with inadequate momentum to overcome resistance of moving through bone or muscle tissue. More information...
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