Not a Phase is a British charity organisation founded in 2020 by Danielle St James and Jacqui Devon. The nationwide charity aims to support and "uplift" the lives of trans and gender-diverse adults and promote education about the community. During the COVID-19 lockdown, Danielle St James and Jacqui Devon founded Not a Phase. The concept started when with the pair selling charitable merchandise designed by Devon sporting the titular phrase, with proceeds going to Mermaids. The initiative received support from Victoria Beckham and formed a partnership with Missguided. From there, Not a Phase developed into a "fully established charity" in its own right, with St James describing the project as constantly evolving to meet the current needs of the community. More information...
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