Now United (sometimes abbreviated as NU) is a global pop group, formed in Los Angeles in 2017 by Idols creator Simon Fuller. Originally, the group consisted of 14 members from 14 countries. The group currently has 8 active members; 11 have either left or are inactive. Each member represents a different country with the possibility of adding new members from other countries and also a possibility of passing the representation to a new generation of members. Now United has been perceived as a response from North American music managers in reaction to the rising global popularity of K-pop. Much of Now United's popularity is based in Latin America, where most of its streams and views come from. In a more critical article, BBC music correspondent, Mark Savage stated that the group have not yet troubled the charts and do not have the impact that Fuller's other clients have had. More information...
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