The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the sizes and nature of the audiences they achieve. It classified audiences in a number of ways, one of which is the NRS social grade. The National Readership Survey was founded in 1956 by the Institute of Practitioners in Advertising, and shortly after become a joint industry survey body, with stakeholders from throughout the publishing industry having representation within the entity. Originally, just 62 titles had a sufficiently large readership to be covered, but by 2015 there were 124, though the average readership of these titles was considerably lower. More information...
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