OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov. The company was founded in 2003 in Novosibirsk. In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months. In 2010, the firm has signed a one-year advertising contract with singer Valeriya. In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk. More information...
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