Old World Industries (OWI) is an American automotive and chemical company best known for their PEAK brand of motor oil, antifreeze and other automotive products. The company markets itself as an "independent, family-owned business". It sells products in over 60 countries. The company was founded in 1973 as a chemical trading company by ad agency owner Tom Hurvis and his friend, Pakistan-born cotton exporter Riaz Waraich during a Petrochemical shortage related to the 1973 oil crisis. The company began exporting cotton to Asia and Europe in 1984. In 1986, Old World purchased the Peak brand from Enron Chemical, becoming the second-best-selling brand of antifreeze in the U.S. by 1994. The company introduced a line of spark plugs called SplitFire in 1990. More information...
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