Operative is an American advertising company, founded and with headquarters in New York City in 2000 and offices in Denver, Atlanta, London, India, Brazil, Israel, Romania, Australia and the Netherlands. It provides media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Michael Grossi, who replaced Lorne Brown in 2022. The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. More information...
According to PR-model, operative.com is ranked 1,761,037th in multilingual Wikipedia, in particular this website is ranked 977,274th in English Wikipedia.
The website is placed before mrbrownforhaiti.org and after cksla.org in the BestRef global ranking of the most important sources of Wikipedia.
